Anheuser-Busch and our wholesaler partners have invested more than $1 billion in responsible drinking initiatives and community-based programs to prevent underage drinking, impaired driving, and other harmful use of alcohol. We are proud of our ongoing tradition of promoting responsible drinking behaviors and investing in new ways to drive.. Supply chain and energy cost woes. The 2023 Edition of the European Beer Trends Report - published today - shows that EU beer sales rose to 313 million hectolitres in 2022, up from 301 million hectolitres in 2021 and 297 million hectolitres in 2020. However, this is still some way off the pre-pandemic level of 322 million hectolitres in 2019.

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Source: Thomas Cizauskas, via Flickr, PDM 1.0 DEED. By being fast out of the blocks, Heineken became the first legally sold beer in the U.S. since Prohibition began. Just as it had worked in Asia, being the first-to-market proved wildly successful in the U.S., allowing Heineken to dominate U.S. beer sales for decades.. This year's Global Be (er) Responsible Day - 18th September 2020 - sees the brewer's 170,000 employees around the world take part in activities to champion smart drinking in their communities, including raising awareness of alcohol health literacy, changing social norms and promoting alcohol-free brands like Stella Artois Alcohol-Free.